Digital transformation of top-notch private tours of Rome and Italy


Divine Horizon is a fantastic private tour guide company, verified by Bill Gates, Mariah Carey, Nicolas Cage, NBA superstar Magic Johnson, and many more. 

What makes them special is – that some of their clients are world-known names, however, they treat every guest as a VIP. Our colleague Lidija went on her honeymoon in Rome and she can verify that too 🙂 If you want to experience a true local Rome and Italy, Divine Horizon is your tour guide team.

The company works under additional brands Love Holidays and Rome Top Tours and provides tours in Rome, Venice, Florence, and Naples. 

It is managed by Saverio Soldo, a passionate tourism expert who cares about bringing top local experience.


Divine Horizon provides private top tours and wants to ensure their guests can choose the best tour possible. They have a bundle of more than 50 different types of tours and for that reason, they wanted to ensure the guests can pick the proper one.

An additional challenge they had in 2023 was – they wanted to launch a new website that would showcase their passion for tours, and display a true Italian mood. Before working with Orioly, they used different booking systems, however, the user experience was not on their level.


We approached them differently as they wanted a newly redesigned website along with a new booking engine.

here are some things we had in mind:

  • We helped them understand how to organize their tours so they can be booked online
  • We provided an option for the tours can be sold through hotels (important as a good share of their guests come as referrals of hotel staff)
  • We helped them launch a super elegant website where you can see so many details.
    • A design that captures the divine mood of Italian and Roman history. 
    • On the right side, you can see a customer chat support icon that does not look like a chat. Please meet Dante, your advisor for the best tours in Italy.
    • A beautiful map of Italy where you can choose the  destination you want to explore

And on top of that, we set up our booking technology so Saverio, Giulio, and their crew can receive direct bookings and plan their online sales channels better.

We are proud to say Divine Horizon is a company that showed us they care about what they do.

quote We're delighted with Orioly for its support and flexibility. The team's availability is top-notch, and their willingness to accommodate requests aligns perfectly with our business needs. The system's user-friendly design and future-ready options, coupled with affordability, make it a standout choice. The Analytics section provides valuable insights, aiding our decision-making process. However, we have identified some areas for improvement, particularly in optimizing the desktop booking experience and refining certain elements for our older clientele. Looking ahead to 2024, our main goal is to expand our customer base. Orioly's assistance in refining the booking process will play a crucial role in achieving a seamless and intuitive experience for all customers. Overall, Orioly has been an invaluable asset, and we anticipate continued success through our partnership.

Success Stories