How did local experts digitize the Zadar Experience? | Orioly

About The Client

Terra Travel is a travel agency from beautiful Zadar and has been providing tourist services since 2011. They specialize in the area of Zadar and Northern Dalmatia, and in addition to providing tour and excursion services, they are experts in the organization of international charter trips, nautical tourism in the region, and a partner in the organization of local regattas and sailing competitions.

Tomislav Fain, the owner of the agency, is also the president of the Association of Croatian Travel Agencies (UHPA) and a person with detailed knowledge of Croatian and Mediterranean tourism.


Terra Travel works in the B2B and B2C segment, and in 2022 they decided to take a step forward in digitizing their business. The biggest challenge was to manage all sailing reservations in one place, and at the same time they wanted to ensure easier sales of tours and excursions for B2C clients.

They also cooperate with a large number of local partners who bring them tourists eager to get to know Zadar and its surroundings. That’s why they were looking for a solution that would enable simple online sales, real-time availability updates, and at the same time enable partners to easily sell Terra Travel tours.


The Orioly team offered its guest experience solution TourExplorer, which, in combination with the Orioly booking system, enables a simple display of “what to do” Terra Travel products and a fast and user-friendly booking process.

Also, Terra Travel uses the Orioly partner module with which their local partners and renters can, via QR codes or agent accounts, check the availability of tours and make an instant reservation. In addition, our channel manager coordinates all sales channels of Terra Travel, and updates data on availability on all OTAs where they market their offer.


Terra Travel successfully coped with the challenges in 2022 by embracing digital transformation with the TourExplorer platform. They simplified online sales for B2B and B2C segments, ensuring a seamless booking experience.

The integration of Orioly’s partner module enabled effective coordination with local partners, which led to more efficient resale of tours and better connection with OTA channels.

This partnership is a great example of how technology can optimize the sale of local experiences, thus setting the stage for future success.

Read other success stories of our clients and discover how they solved the problems they faced in business with Orioly!

quote Orioly has helped us effectively manage our sales channels, especially sailing tours for which we have a high online demand.

Our biggest challenge was how to coordinate departures without worrying about overbooking and having these reservations in one place.

At the same time, we wanted to achieve simpler monitoring of cooperation with partner accommodation facilities and enable guests to easily book our tours online in one place, which we achieved with TourExplorer and we believe that there is still potential for growth.

Success Stories