{"id":13354,"date":"2021-02-03T07:48:40","date_gmt":"2021-02-03T07:48:40","guid":{"rendered":"https:\/\/www.orioly.com\/get-to-know-the-ideal-customer-for-your-tour-business\/"},"modified":"2021-06-01T13:00:44","modified_gmt":"2021-06-01T13:00:44","slug":"saznajte-tko-je-vas-idealan-gost","status":"publish","type":"post","link":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/","title":{"rendered":"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d"},"content":{"rendered":"\n

Otkad smo ve\u0107inu stvari po\u010deli raditi putem Interneta, marketing je do\u017eivio ogromne promjene. Jedna od njih je \u010dinjenica da tradicionalne metode ogla\u0161avanja vi\u0161e nisu toliko utjecajne kada je rije\u010d o turizmu.<\/p>\n\n\n\n

Potencijalni kupci koriste sve vi\u0161e alata kojima se blokiraju oglasi i banneri na web stranicama jer se osje\u0107aju kao da su \u201cbombardirani\u201d sa svih strana kako bi ih se privuklo da ne\u0161to kupe ili rezerviraju.<\/p>\n\n\n\n

U 2021. godini, turisti \u017eele vidjeti smislene sadr\u017eaje koji \u0107e ih ispirirati da bookiraju svoje sljede\u0107e putovanje<\/strong>. Zapravo, kreiranje pravog sadr\u017eaja, u pravom formatu, za pravu publiku je najbolja strategija za privla\u010denje novih gostiju. <\/span><\/p>\n\n\n\n

Iako se mo\u017ee re\u0107i da tradicionalni marketing gubi svoju vrijednost u online svijetu, njegove osnove su i dalje vrlo bitan element modernijeg i u zadnje vrijeme sve popularnijeg \u2013 digitalnog marketinga. Na primjer, stvaranje \u201cmarketing persone\u201d je metoda koja se \u010desto koristi u tradicionalnom marketingu, ali je svakako i ne\u0161to \u0161to bi moglo pomo\u0107i u ostvarenju va\u0161ih aktivnosti i ciljeva.<\/strong><\/span><\/p>\n\n\n\n

\u0160to je zapravo \u201cmarketing persona\u201d?<\/h2>\n\n\n\n
\"Print<\/figure>\n\n\n\n

\u201cMarketing persona\u201d je poluizmi\u0161ljeni lik koji predstavlja va\u0161e idealne kupce i ukazuje na njihove najbitnije karakteristike. <\/strong><\/span><\/p>\n\n\n\n

Ideja je stvoriti profil kupca s konkretnim imenom, godinama, \u201cbackgroundom\u201d, motivacijama, interesima i drugim osobnim karakteristikama. <\/p>\n\n\n\n

Na primjer, mo\u017eemo imati marketing personu koju \u0107emo nazvati John, koji ima 26 godina, radi u marketin\u0161koj agenciji i \u017eeli upoznati cijeli svijet.<\/p>\n\n\n\n

Naravno, po\u017eeljno je da o marketin\u0161koj personi znamo \u0161to vi\u0161e informacija, dakle, potrebno je dodati jo\u0161 detalja kako bismo lak\u0161e usmjerili budu\u0107e marketin\u0161ke aktivnosti.<\/strong><\/span><\/p>\n\n\n\n

Kako kreiranje “marketing persone” mo\u017ee pomo\u0107i mom poslovanju?<\/h2>\n\n\n\n

Kada promi\u0161ljate o novoj marketin\u0161koj kampanji, razvijate novi proizvod, razmi\u0161ljate o novoj turi koju biste \u017eeljeli ponuditi, umjesto da zamislite cijelu skupinu ljudi, poku\u0161ajte zamisliti samo jednu osobu.<\/strong><\/p>\n\n\n\n

Tomu zapravo i slu\u017ei marketing persona – da personalizira va\u0161u ciljnu skupinu i pomogne u dodavanju ljudske komponente u marketin\u0161kim aktivnostima, a dozvoljava vam i da bolje istra\u017eite i upoznate va\u0161eg idealnog kupca.<\/strong><\/span><\/p>\n\n\n\n

Tako\u0111er, mo\u017ee poslu\u017eiti i kada kreirate sadr\u017eaj za va\u0161u publiku. Za svaku marketing personu postoji sadr\u017eaj koji preferira i kanal kroz koji se informira.<\/p>\n\n\n\n

Kako se kreira “marketing persona”?<\/h2>\n\n\n\n

Prije nego napravite personu, prikupite \u0161to vi\u0161e informacija o ciljnom tr\u017ei\u0161tu i prou\u010dite bazu dosada\u0161njih kupaca. To je vrlo bitan dio cijelog procesa. <\/p>\n\n\n\n

Za tu potrebu, napravite istra\u017eivanje tr\u017ei\u0161ta i <\/span>intervjuirajte va\u0161e goste<\/span><\/a>. Mo\u017eete koristiti alate kao \u0161to su <\/span>SurveyMonkey<\/span><\/a> koji \u0161alju upitnike direktno onima koje \u017eelite intervjuirati. <\/span><\/p>\n\n\n\n

Dobra je ideja napraviti jednu personu za svaku pojedinu demografsku skupinu, tako da ih imate do 5. <\/span><\/p>\n\n\n\n

Mo\u017eete koristiti <\/span>make my persona alat <\/span><\/a>za pomo\u0107 u kreiranju.<\/span><\/strong><\/p>\n\n\n\n

1. Ispunite osnovne demografske informacije <\/h3>\n\n\n\n

Po\u010detna to\u010dka je ispunjavanje jednostavnih demografskih informacija. Uz dosada\u0161nje iskustvo i podatke biv\u0161ih gostiju, mo\u017eete odrediti godine, spol i lokaciju u kojoj osoba \u017eivi. <\/strong><\/span><\/p>\n\n\n\n

Ove jednostavne informacije olak\u0161at \u0107e sljede\u0107e faze utvr\u0111ivanja marketing persone. <\/p>\n\n\n\n

Kako bismo bolje ilustrirali proces, zamislite da je idealni gost za agenciju osoba koja se bavi trekking turama, 26-ogodi\u0161njak John koji \u017eivi u Denveru, u Saveznoj dr\u017eavi Colorado. <\/p>\n\n\n\n

\"Print<\/figure>\n\n\n\n

2. Stvorite \u201cbackground\u201d osobe<\/h3>\n\n\n\n

Sljede\u0107i korak je dodavanje \u201cbackgrounda\u201d osobe. Razmislite o poslu, \u0161kolovanju i obiteljskom statusu. <\/strong><\/span><\/p>\n\n\n\n

Ako svoju personu stavite u nekakav kontekst, lak\u0161e \u0107ete stvarati sadr\u017eaj koji \u0107e komunicirati to\u010dno toj ciljanoj skupini. <\/p>\n\n\n\n

Mo\u017eemo re\u0107i da je John marketin\u0161ki stru\u010dnjak koji je diplomirao management. Trenutno je samac i nema djece. <\/p>\n\n\n\n

\"Print<\/figure>\n\n\n\n

3. Istra\u017eite i dodajte jo\u0161 informacija <\/h3>\n\n\n\n

Morate razumijeti \u0161to ih motivira<\/strong> kako biste znali kako komunicirati svoje ture i atrakcije potencijalnim gostima<\/span>.<\/p>\n\n\n\n

Informacije koje \u0107e se dodati u ovom koraku stvaranja marketing persone \u0107e vam pomo\u0107i u kreiranju sadr\u017eaja s kojim se publika mo\u017ee identificirati. Tako\u0111er, poma\u017eu u razvijanju novih proizvoda koji \u0107e biti bolje prilago\u0111eni potrebama va\u0161eg ciljanog tr\u017ei\u0161ta. <\/p>\n\n\n\n

\u017divotni san Backpeckera Johna je proputovati svijet. On ima ogromnu \u017eelju za upoznavanjem novih mjesta, ljudi i kultura. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. Poku\u0161ajte razumijeti njihovo pona\u0161anje kad su “online”<\/h3>\n\n\n\n

Ovo je vrlo va\u017eno kako bi se pravi sadr\u017eaj prikazao pravoj publici. <\/p>\n\n\n\n

Vratimo se na na\u0161 primjer. Backpacker John je milenijalac koji puno vremena provodi na Instagramu gledaju\u0107i fotografije travel influencera. Voli gledati Youtube videe koji prikazuju egzoti\u010dne destinacije i voli \u010ditati \u010dlanke na Mediumu o tome koliko do\u017eivljaji s putovanja mijenjaju \u017eivote ljudi. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Zaklju\u010dak<\/h2>\n\n\n\n

Stvaranje marketing persone za va\u0161u turisti\u010dku agenciju je veoma korisno jer tako na najbolji na\u010din usmjeravate va\u0161e marketin\u0161ke aktivnosti koje \u0107e donijeti najbolje rezultate. <\/p>\n\n\n\n

Kad stvarate svoju marketing personu, zapo\u010dnite s jednostavnim demografskim podacima. Nakon toga dodajte \u201cbackground\u201d osobe za koju smatrate da najbolje opisuje va\u0161eg idealnog kupca.<\/p>\n\n\n\n

Primjer koji smo koristili u ovom \u010dlanku je samo jedan mali dio stvaranja marketing persone. \u0160to vi\u0161e detalja dodajete , va\u0161a marketin\u0161ka strategija \u0107e biti preciznija. <\/p>\n\n\n\n

Kako bismo vam pomogli u kreiranju marketing persone za va\u0161u turisti\u010dku agenciju, “skinite” ovu tablicu koju smo <\/span>pripremili posebno za vas. <\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing persone poma\u017eu turisti\u010dkim agencijama da lak\u0161e usmjere svoje marketin\u0161ke aktivnosti. Saznajte na koji na\u010din kreirati va\u0161eg idealnog gosta. <\/p>\n","protected":false},"author":15,"featured_media":13350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5752],"tags":[5702,5739,5740,5741,5913],"post_folder":[5727],"class_list":["post-13354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-articles-hr","tag-digital-marketing-hr","tag-tour-operators-hr","tag-travel-marketing-hr","tag-marketing-tools-hr","tag-marketing-persona"],"acf":[],"yoast_head":"\nOdredite va\u0161u idealnu \u201cMarketing Personu\u201d | Orioly<\/title>\n<meta name=\"description\" content=\"Marketing persone poma\u017eu turisti\u010dkim agencijama da lak\u0161e usmjere svoje marketin\u0161ke aktivnosti. Saznajte na koji na\u010din kreirati va\u0161eg idealnog gosta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d\" \/>\n<meta property=\"og:description\" content=\"Marketing persone poma\u017eu turisti\u010dkim agencijama da lak\u0161e usmjere svoje marketin\u0161ke aktivnosti. Saznajte na koji na\u010din kreirati va\u0161eg idealnog gosta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/\" \/>\n<meta property=\"og:site_name\" content=\"Orioly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OriolyInc\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T07:48:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T13:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Felipe Fonseca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Felipe Fonseca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/\"},\"author\":{\"name\":\"Felipe Fonseca\",\"@id\":\"https:\/\/orioly.com\/#\/schema\/person\/479ef6800234b971a357e0f10c881e6f\"},\"headline\":\"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d\",\"datePublished\":\"2021-02-03T07:48:40+00:00\",\"dateModified\":\"2021-06-01T13:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/\"},\"wordCount\":873,\"publisher\":{\"@id\":\"https:\/\/orioly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg\",\"keywords\":[\"digital marketing\",\"tour operators\",\"travel marketing\",\"marketing tools\",\"marketing persona\"],\"articleSection\":[\"Blog Articles\"],\"inLanguage\":\"hr-hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/\",\"url\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/\",\"name\":\"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d | Orioly\",\"isPartOf\":{\"@id\":\"https:\/\/orioly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg\",\"datePublished\":\"2021-02-03T07:48:40+00:00\",\"dateModified\":\"2021-06-01T13:00:44+00:00\",\"description\":\"Marketing persone poma\u017eu turisti\u010dkim agencijama da lak\u0161e usmjere svoje marketin\u0161ke aktivnosti. Saznajte na koji na\u010din kreirati va\u0161eg idealnog gosta.\",\"breadcrumb\":{\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#breadcrumb\"},\"inLanguage\":\"hr-hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr-hr\",\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage\",\"url\":\"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg\",\"contentUrl\":\"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Turist se smije kameri\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/orioly.com\/hr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/orioly.com\/#website\",\"url\":\"https:\/\/orioly.com\/\",\"name\":\"Orioly\",\"description\":\"Online Booking Software for Tours & Activities\",\"publisher\":{\"@id\":\"https:\/\/orioly.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/orioly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr-hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/orioly.com\/#organization\",\"name\":\"Orioly Inc.\",\"url\":\"https:\/\/orioly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr-hr\",\"@id\":\"https:\/\/orioly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/orioly.com\/wp-content\/uploads\/2021\/01\/orioly-logo-blue.png\",\"contentUrl\":\"https:\/\/orioly.com\/wp-content\/uploads\/2021\/01\/orioly-logo-blue.png\",\"width\":254,\"height\":254,\"caption\":\"Orioly Inc.\"},\"image\":{\"@id\":\"https:\/\/orioly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OriolyInc\",\"https:\/\/www.linkedin.com\/company\/orioly-inc-\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/orioly.com\/#\/schema\/person\/479ef6800234b971a357e0f10c881e6f\",\"name\":\"Felipe Fonseca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr-hr\",\"@id\":\"https:\/\/orioly.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/102faf59f1e04bf78f582e04dbcebbcacb0c79179d7888aa4907133bf2b40037?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/102faf59f1e04bf78f582e04dbcebbcacb0c79179d7888aa4907133bf2b40037?s=96&d=mm&r=g\",\"caption\":\"Felipe Fonseca\"},\"description\":\"Twice graduated and an avid explorer of the world. Felipe dropped from engineering to venture into digital marketing and content writing.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d | Orioly","description":"Marketing persone poma\u017eu turisti\u010dkim agencijama da lak\u0161e usmjere svoje marketin\u0161ke aktivnosti. Saznajte na koji na\u010din kreirati va\u0161eg idealnog gosta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/","og_locale":"hr_HR","og_type":"article","og_title":"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d","og_description":"Marketing persone poma\u017eu turisti\u010dkim agencijama da lak\u0161e usmjere svoje marketin\u0161ke aktivnosti. Saznajte na koji na\u010din kreirati va\u0161eg idealnog gosta.","og_url":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/","og_site_name":"Orioly","article_publisher":"https:\/\/www.facebook.com\/OriolyInc","article_published_time":"2021-02-03T07:48:40+00:00","article_modified_time":"2021-06-01T13:00:44+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg","type":"image\/jpeg"}],"author":"Felipe Fonseca","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Felipe Fonseca","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#article","isPartOf":{"@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/"},"author":{"name":"Felipe Fonseca","@id":"https:\/\/orioly.com\/#\/schema\/person\/479ef6800234b971a357e0f10c881e6f"},"headline":"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d","datePublished":"2021-02-03T07:48:40+00:00","dateModified":"2021-06-01T13:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/"},"wordCount":873,"publisher":{"@id":"https:\/\/orioly.com\/#organization"},"image":{"@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage"},"thumbnailUrl":"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg","keywords":["digital marketing","tour operators","travel marketing","marketing tools","marketing persona"],"articleSection":["Blog Articles"],"inLanguage":"hr-hr"},{"@type":"WebPage","@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/","url":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/","name":"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d | Orioly","isPartOf":{"@id":"https:\/\/orioly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage"},"image":{"@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage"},"thumbnailUrl":"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg","datePublished":"2021-02-03T07:48:40+00:00","dateModified":"2021-06-01T13:00:44+00:00","description":"Marketing persone poma\u017eu turisti\u010dkim agencijama da lak\u0161e usmjere svoje marketin\u0161ke aktivnosti. Saznajte na koji na\u010din kreirati va\u0161eg idealnog gosta.","breadcrumb":{"@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#breadcrumb"},"inLanguage":"hr-hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/"]}]},{"@type":"ImageObject","inLanguage":"hr-hr","@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#primaryimage","url":"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg","contentUrl":"https:\/\/orioly.com\/wp-content\/uploads\/2021\/02\/traveler-smilling-to-the-camera.jpg","width":1600,"height":900,"caption":"Turist se smije kameri"},{"@type":"BreadcrumbList","@id":"https:\/\/orioly.com\/hr\/saznajte-tko-je-vas-idealan-gost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orioly.com\/hr\/"},{"@type":"ListItem","position":2,"name":"Odredite va\u0161u idealnu \u201cMarketing Personu\u201d"}]},{"@type":"WebSite","@id":"https:\/\/orioly.com\/#website","url":"https:\/\/orioly.com\/","name":"Orioly","description":"Online Booking Software for Tours & Activities","publisher":{"@id":"https:\/\/orioly.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orioly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr-hr"},{"@type":"Organization","@id":"https:\/\/orioly.com\/#organization","name":"Orioly Inc.","url":"https:\/\/orioly.com\/","logo":{"@type":"ImageObject","inLanguage":"hr-hr","@id":"https:\/\/orioly.com\/#\/schema\/logo\/image\/","url":"https:\/\/orioly.com\/wp-content\/uploads\/2021\/01\/orioly-logo-blue.png","contentUrl":"https:\/\/orioly.com\/wp-content\/uploads\/2021\/01\/orioly-logo-blue.png","width":254,"height":254,"caption":"Orioly Inc."},"image":{"@id":"https:\/\/orioly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OriolyInc","https:\/\/www.linkedin.com\/company\/orioly-inc-\/"]},{"@type":"Person","@id":"https:\/\/orioly.com\/#\/schema\/person\/479ef6800234b971a357e0f10c881e6f","name":"Felipe Fonseca","image":{"@type":"ImageObject","inLanguage":"hr-hr","@id":"https:\/\/orioly.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/102faf59f1e04bf78f582e04dbcebbcacb0c79179d7888aa4907133bf2b40037?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/102faf59f1e04bf78f582e04dbcebbcacb0c79179d7888aa4907133bf2b40037?s=96&d=mm&r=g","caption":"Felipe Fonseca"},"description":"Twice graduated and an avid explorer of the world. Felipe dropped from engineering to venture into digital marketing and content writing."}]}},"_links":{"self":[{"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/posts\/13354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/comments?post=13354"}],"version-history":[{"count":0,"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/posts\/13354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/media\/13350"}],"wp:attachment":[{"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/media?parent=13354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/categories?post=13354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/tags?post=13354"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/orioly.com\/hr\/wp-json\/wp\/v2\/post_folder?post=13354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}