Today’s senior travelers are the healthiest, richest, most adventurous, most tech-savvy generation of seniors ever. Yet, they’re ignored by the most of the travel agencies. It’s a rookie mistake you won’t do after reading this blog post. And this is why:
by Lidija Šomodi on April 14, 2017
Who are the perfect customers for tours and activities you provide? Have you created your ideal customer profile yet? Do you know why’s that so important? Prior to aiming your marketing efforts to win more customers, you need to determine the ideal one.
by Lidija Šomodi on February 17, 2017
Devote a little bit of time to improve the traveler experience and make your customers happy! Smiles on their faces will bring your travel company great recommendations, returning travelers and many new ones too!
by Lidija Šomodi on February 6, 2017
Did you know that winning a new customer can be 6 times more expensive than retaining an existing one? Improve your travelers’ loyalty by showing them your appreciation with a simple thank you gift.
by Lidija Šomodi on December 21, 2016
Tour operators and activity providers can no longer afford not to adjust their business to Millennial travelers. So, who are Millennials?
by Lidija Šomodi on December 2, 2016
You provide great tours. Great! Now you need to promote your tour business to get more travelers to book your tours & activities! But research your customers’ online behavior before investing time and money in online marketing.
by Lidija Šomodi on November 4, 2016
