The Top Travel Trade Shows to Attend in 2024 | Orioly

The Top Travel Trade Shows to Attend in 2024

Tour operators who attended last year’s travel trade shows could notice that they are better, bigger, and more relevant than ever.

World Travel Market London (aka WTM London), one of the main events in the segment, attracted nearly 45,000 attendees, an increase of 22% compared to 2022.

And it’s no wonder that organizers are expecting even more participants this year.

Fairs like WTM London, ITB Berlin and Arival 360 are a golden opportunity for industry professionals to connect, learn the latest travel trends, feel the market’s energy, and receive real-time feedback about their offers from potential customers.

Are you ready for 2024’s season of travel conferences?

To help you navigate this year’s calendar of events and focus your time and resources on the most relevant to your business, we prepared a list of the ones you can’t miss this year.

Why should tour operators attend travel trade shows?

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Attending a travel trade show is a great New Year’s resolution for tour operators who have never set foot on this type of event before.

It doesn’t matter whether your business is big or small, which is your segment, and what are your goals, travel conferences are a great opportunity to:

  • Connect with business partners: most people attending travel trade shows are open to new partnerships.
  • Showcase your products and services in a more personal way: this is something you can’t achieve through virtual meetings.
  • Meet your target audience: travel trade shows are a great opportunity to better understand your customers and their needs.
  • Discover the latest industry trends and get valuable insights: participate in keynote sessions and panel discussions with industry experts about relevant topics that can help you improve your business.

Are you excited to attend travel conferences this year?

If so, let’s check some tips for you to make the most of them and don’t miss any business opportunities.

Tips for tour operators to make the most of travel trade shows

Ruth Franklin, the co-founder of Secret Paradise Maldives and a veteran of travel trade shows, wrote on LinkedIn a piece about her experience during WTM London.

Besides a very interesting description of the event, her article also gives a handful of tips for tour operators who want to attend such events in the future.

1. Make sure to register online and download your badge before arrival

Travel trade shows usually don’t have onsite registration.

2. Contact your local tourism board and check if they will be exhibiting

If positive, you can agree on a partnership to save costs.

3. Contact your partners and clients to check if they will be at the event

A face-to-face meeting is always a great way to strengthen relations and maybe kick off new projects.

4. Check the official event website and its social media to get to know the attendees

If you find potential partners it’s a good idea to contact them in advance to arrange a meeting.

5. Plan your visit in advance

Have in mind which panels you want to attend and which stands you would like to visit. This will save you precious time.

6. Book transportation and your accommodation in advance

The closer to the event date the more expensive are the tickets, and, in the worst-case scenario, you risk not finding transportation or a room to stay.

7. Plan your meetings in advance

Write everything you want to discuss with your potential partners as well as a short, but complete, presentation of your business and how it can add value to your potential partner.

8. When in the event wear comfortable shoes

These events are huge and you will need to walk a lot during them.

9. Don’t forget to follow up after your meetings

Sending an email is a great way to say thank you for the time spent and agree on the next steps of the partnership. Also, connect with your contacts on LinkedIn to keep in touch after the event is over.

Top travel trade shows to attend in Europe

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1. ITB Berlin

With visitors and exhibitors from 181 countries, this is considered the world’s biggest travel event for tourism professionals and key players from the industry. In addition to networking, visitors to this trade show are presented with the latest innovations and trends in the tourism industry.

Date: 05-07 March 2024
Estimated Turnout: 160000 Visitors / 10000 Exhibitors
Place: Berlin, Germany

2. World Travel Market London

If you are looking for an event to meet industry professionals and close deals, this is the right place for you. WTM London is the market-leading international travel event to unlock business opportunities for inbound and outbound tourism professionals.

Date: 05-07 November 2024
Estimated Turnout: 51500 Visitors / 5000 Exhibitors
Place: London, United Kingdom


This event is a must for tourism professionals working with inbound and/or outbound markets in Latin America. There you can promote your brand, meet new products, and learn about the latest trends related to this market.

Date: 24-28 January 2024
Estimated Turnout: 136000 Visitors / 8500 Exhibitors
Place: Madrid, Spain

4. East Mediterranean International Tourism and Travel Exhibition

EMITT is a valuable business platform providing new business and cooperation opportunities to the Turkish and global travel sectors. It showcases country pavilions, holiday destinations, summer and winter tourism, outdoor tourist destinations, hotels and tourist centers, tour operators, travel agencies and much more.

Date: 06-09 February 2024
Estimated Turnout: 29000 Visitors / 600 Exhibitors
Place: Istanbul, Türkiye

5. TTG Travel Experience

TTG Travel Experience Experience is Italy’s key B2B show for the promotion of global tourism in the country and the marketing of its tourism offer worldwide. Over three days, it brings together international operators and key players in the industry.

Date: 09-11 October 2024
Estimated Turnout: 67000 Visitors / 2700 Exhibitors
Place: Rimini, Italy

6. Arival 360 Berlin

If you are a tour operator this is the place to be. The event is focused on the in-destination experiences industry. Three days of learning, peer-to-peer connections & leading insights from thought leaders, so you walk away with practical strategies that position your business for success in an always-changing landscape.

Date: 02-04 March 2024
Place: Berlin, Germany

6. IAAPA Expo Europe

This prestigious event showcases the latest trends and innovations shaping the fast-moving attractions industry, with new technologies driving ever more immersive and memorable experiences.

Date: 23-26 September 2024
Estimated Turnout: 36000 Visitors / 640 Exhibitors
Place: Amsterdam, The Netherlands

Top travel trade shows to attend in the APAC region

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SATTE is recognized as Asia’s Leading travel and tourism exhibition to conduct business, share knowledge, and exchange ideas in order to arrive at solution-driven innovations to accelerate the pace of the growth of the industry.

Date: 22-24 February 2024
Estimated Turnout: 35000 Visitors / 1200 Exhibitors
Place: Greater Noida, India

2. ITB Asia

Asia’s Leading Travel Trade Show is an annually held B2B trade show and convention for the travel industry. Designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.

Date: 23-25 October 2024
Estimated Turnout: 50000 Visitors / 500 Exhibitors
Place: Singapore

3. Thai International Travel Fair

This event is a great opportunity for travel companies to promote their tourism products and services, and to improve sales and visibility within the Thai market.

Date: 25-28 January 2024
Estimated Turnout: 225000 Visitors / 1100 Exhibitors
Place: Bangkok, Thailand

4. MATTA Fair

This is the number one consumer travel fair in Malaysia. An event that provides global exposure and business opportunities for visitors and exhibitors.

Date: 22-24 March 2024
Estimated Turnout: 100000 Visitors / 4500 Exhibitors
Place: Kuala Lumpur, Malaysia

5. OTM Mumbai

The second fastest growing outbound travel market in the world and the largest and most international gathering of travel trade buyers and professionals in India.

Date: 08-10 February 2024
Estimated Turnout: 35000 Visitors / 1600 Exhibitors
Place: Mumbai, India

Top travel trade shows to attend in North America

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1. International Tourism & Travel Show

This travel trade show attracts more than a hundred countries represented by their tourism offices, tour operators and travel agents.

Date: 01-03 November 2024
Estimated Turnout: 37000 Visitors / 400 Exhibitors
Place: Montreal, Canada

2. Vancouver International Travel Expo

This event is known for gathering all sorts of travel businesses under the same roof, such as airlines, tour operators, independent hotels & hotel/resort companies, travel agencies, cruise lines, tourism boards, plus ground transportation, attractions, and related services.

Date: 28 September 2024
Estimated Turnout: 10000 Visitors / 200 Exhibitors
Place: Vancouver, Canada

3. Las Vegas Travel Agent Forum

LVTAF connects travel sellers from North America with a global base of vacation experiences, business resources and more. This limited-space B2B leisure travel agency-focused program will provide delegates with a 360-degree approach to networking, education, immersion and business opportunities.

Date: 24-27 March 2024
Estimated Turnout: 40000 Visitors / 1000 Exhibitors
Place: Las Vegas, USA

4. The Travel and Vacation Show

Focused exclusively on destinations & travel, The Travel and Vacation Show is the most effective way to target consumers that are seeking travel and holiday information and travel agents looking for the latest tours and destinations.

Date: 06-07 April 2024
Estimated Turnout: 17000 Visitors / 200 Exhibitors
Place: Ottawa, Canada

5. IMPACT Sustainability Travel & Tourism

This conference has the goal to drive, inspire and demonstrate innovative and collaborative sustainable solutions for positive tourism development across Canada.

Date: 21-24 January 2024
Estimated Turnout: 275 Delegates
Place: Victoria, Canada

6. Arival 360 Orlando

Three-and-a-half days of connection, collaboration, and boundary-pushing innovation in San Diego at THE premier conference for the In-Destination Experiences Industry. Discover the latest cutting-edge strategies and trends to watch as the travel sector’s remarkable recovery continues.

Date: 30-03 September/October 2024
Place: San Diego, USA

Top travel trade shows to attend in the Middle East and Africa

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1. Arabian Travel Market Dubai

Arabian Travel Market is the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

Date: 06-09 May 2024
Estimated Turnout: 39000 Visitors / 2500 Exhibitors
Place: Dubai, UAE

2. International Mediterranean Tourism Market

IMTM 2024 is entirely customized to maximize industry connectivity and visibility with an in-person event in Tel Aviv, where participants can meet established contacts, and develop more through supplementary meetings and seminars.

Date: 03-04 April 2024
Estimated Turnout: 27000 Visitors / 1900 Exhibitors
Place: Tel Aviv, Israel

3. World Travel Market Africa

One of six shows in the WTM portfolio, the Africa show was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of the WTM global industry expertise to travel professionals in the region.

Date: 10-12 April 2024
Estimated Turnout: 9500 Visitors / 600 Exhibitors
Place: Cape Town, South Africa

Top travel trade shows to attend in Latin America

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1. World Travel Market Latin America

WTM Latin America is the B2B travel and tourism event for Latin America, offering excellent business opportunities, return on investment and access to relevant and qualified travel and tourism industry buyers, influencers, and professionals. It is the perfect opportunity for the continent to connect with the world through valuable connections and ideas.

Date: 15-17 April 2024
Estimated Turnout: 27000 Visitors / 620 Exhibitors
Place: São Paulo, Brazil


This year is packed with travel trade shows that tour operators should consider attending. With events happening on all continents, I’m sure you can find one that will take place next to you.

As some of them are right at the beginning of the year, we encourage you to book your tickets in advance.

The benefits of attending these fairs and conferences pay off the ticket. Meeting customers, potential partners, and industry colleagues is a rich experience that could be a game changer for your business.

While waiting for the next travel trade show, why not learn how to price your tour and vacation packages?

This way you can make sure to have your best offers ready to be presented to new partners and potential customers. Download the ebook The Best Way to Price Tour and Vacation Packages to learn the best strategies in pricing your tours.

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