Today’s travelers reach for online recommendations to help them decide what tour or activity they should book. Travelers make their decisions by scrolling through Facebook, TripAdvisor and influencers’ reviews.
First, let’s clarify who influencers and influencer marketing are, and how travel bloggers fit this category.
Influencer marketing is a type of marketing that focuses on using key thought leaders (bloggers, celebrities, athletes locally or regionally followed by people) to drive your brand’s message to the larger market.
These people have the power to influence other people’s choices and behavior. Such as, make them see how amazing your tours or activities are. If a large group of people that admire travel blogger sees him or her enjoying your tours and activities, many of them will copy this behavior.
Also, partnering up with travel bloggers enables tour businesses, a unique, cost-effective marketing opportunity. It provides benefits for you such as an increase in brand awareness online. It makes your marketing more effective and, most importantly, leads to the increase of your bookings and sales.
You want your tour business to partner with one or a few influencers, right? Here is a checklist to help you find them and make sure they are right for your business.
Feel free to reach out to us if you have any questions or comments. Contact us or share it right here. If you find this checklist helpful, share it with your friends and colleagues!
on July 26, 2017
Receive the latest news and resources in your inbox
In this ebook you will learn strategies to boost your digital marketing efforts, and the best part, at a low and even zero cost for your business.Get eBook
Tour operators should create a blog to attract potential customers and give them enough confidence to book a tour, activity or attraction.by Felipe Fonseca on June 1, 2023
In this article, you will learn why you need tour booking software to grow your business and thrive in the tours and activities industry.by Felipe Fonseca on May 3, 2023